J&K Administration is promoting Bhadwrah, Sansar in Jammu, Sonmarg, Dodhpatri in Kashmir for winter tourism events in a big way. Tourists are going for trekking in Wardwan, Kishtwar, Peer Panjal mountains for the first time. Enforcement wings made robust to ensure no cheating with tourists enjoying horse rides, credit for tourism boom goes to all stakeholders. Jammu and Kashmir government is sure about the grand success of winter tourism in the Union Territory (UT) as Gulmarg and Pahalgam have been already “sold out” on the Christmas and New Year Eve.
J&K’s Tourism Secretary Syed Abid Rasheed Shah stated that the administration is very sure about the grand success of winter tourism. “I am glad to see tourism flourishing on all fronts. I believe winters will be very successful on the tourism front, the way numbers are rising and trends are fast changing positively.” The numbers of foreign as well as domestic tourists are increasing rapidly.”
According to him, the world famous ski resort of Gulmarg and Pahalgam have already been “Sold Out” one Christmas and New Year’s Eve.
Tourists from Singapore are enjoying their visit and they have played a great role in reviving tourism in J&K. Credit for successful tourism goes to all those who are associated with the industry. There may arise a need to build new infrastructure as the government has opened many new destinations. Now tourists have a choice to go beyond Gulmarg, Pahalgam and Sonmarg. Govt is promoting many offbeat destinations. Nowadays, we see foreign tourists enjoying trekking at Wardwan, Kisthwar and Per Panjal mountains.
J&K has been appreciated by the Ministry of Tourism for promoting off beat and adventure tourism. J&K recently received the award for adventure tourism promotion in J&K. Apart from Pahalgam and Gulmarg, the Tourism department is all set to promote Bhadwrah, Sansar in Jammu and Sonmarg and Dodhpathri in Kashmir in a big way.
Administration is glad to see the livelihood improvement as J&K touches new heights in tourism promotions. 2.2 million people of J&K are directly and indirectly dependent on tourism. Tourism is the backbone of J&K’s economy.