In a remarkable achievement, Aru village in Jammu and Kashmir and Tar village in Ladakh have emerged as winners of the Best Tourism Villages Competition 2024. This prestigious award, announced by the Ministry of Tourism on World Tourism Day, recognizes their exceptional contributions to adventure and responsible tourism, respectively.
Aru: A Haven for Adventure Seekers
Tar: A Model for Responsible Tourism
Tar village in Ladakh, on the other hand, has set a new standard for responsible tourism. By adopting eco-friendly practices and engaging the local community in tourism initiatives, Tar has demonstrated a commitment to preserving its delicate environment and Ladakhi culture. This village serves as a shining example of sustainable tourism.
The Best Tourism Villages Competition
Launched in 2023, this competition aims to spotlight villages that excel in preserving and promoting their natural and cultural assets while fostering community-based tourism. The initiative is part of the government’s mission to highlight the ‘Soul of India’, emphasizing the unique charm and authenticity of rural tourism.
A Growing Success
The competition saw significant growth in its second year, with 991 villages from 30 states and union territories submitting entries. This represents a substantial increase from the inaugural edition’s 795 applications. Villages were judged across eight categories, including adventure tourism, responsible tourism, and cultural tourism.
Rural Tourism Boost
The success of the Best Tourism Villages Competition reflects India’s growing commitment to promoting rural tourism. By recognizing villages like Aru and Tar, the government hopes to inspire more rural communities to embrace tourism as a way to preserve their cultural heritage, protect natural resources, and generate income through sustainable practices.
Tourism as an Economic Engine
Vice President Jagdeep Dhankhar emphasized the transformative power of tourism in India’s future at the World Tourism Day celebrations. He highlighted India’s rich spiritual, cultural, and historical heritage, noting that tourism contributes massively to peace and drives economic growth.
A Bright Future Ahead
As India continues to develop its tourism infrastructure, the focus on rural and sustainable tourism is expected to play a crucial role in achieving long-term growth. With villages like Aru and Tar leading the way, India is poised to become a top global travel destination.
The Best Tourism Villages Competition 2024 has shed light on India’s hidden gems, showcasing the country’s diverse natural and cultural assets. Aru and Tar villages serve as inspiring examples of sustainable tourism, and their recognition will undoubtedly boost India’s tourism industry. As the country continues to develop its tourism infrastructure, the focus on rural and sustainable tourism will play a vital role in achieving long-term growth and positioning India as a top global travel destination.
