Srinagar, May 20, 2025 – The cherry orchards of Kashmir are witnessing a new wave of optimism as imported cherry varieties from Italy and Bulgaria fetch premium prices in the Valley’s markets. With the main harvest of traditional Kashmiri cherries still a few weeks away, these early-ripening imported cultivars are providing growers with a timely economic boost and diversifying the region’s cherry portfolio.
Early Harvest, Premium Returns
Kashmir’s cherry growers are reporting strong demand and attractive prices for these imported varieties, which have hit the markets ahead of the traditional harvest. “The Italian and Bulgarian cherries are currently selling for around Rs 100-150 per kilogram,” said Asif Ahmad, a grower from Shopian. “While these prices are not exceptionally high, they are profitable, and this year’s crop looks promising.”
The staggered ripening of the imported varieties is a key advantage. Unlike traditional cherries, which tend to ripen all at once and flood the market, the imported cultivars mature gradually in phases. This ensures a steady supply, prevents sudden market gluts and helps stabilize prices throughout the season.
Weather Resilience and Market Stability
One of the most significant benefits of the imported varieties is their resilience to adverse weather. “Even a light rainfall can damage traditional cherries and reduce their market value,” explained Rashid Ahmad, another grower from Shopian. “The Italian and Bulgarian varieties are more tolerant of light and moderate rain, making them a more reliable option in Kashmir’s unpredictable weather. They are only vulnerable during heavy downpours.”
This weather resilience is particularly important for growers, as sudden showers are common during the cherry season and can ruin entire crops of traditional varieties. The imported cherries’ ability to withstand moderate rain offers a level of security and predictability that local growers have long sought.
Impact on Employment and Harvest Season
The introduction of imported varieties has also extended the cherry harvesting window in Kashmir. Traditionally, the harvest runs from mid-June to early July, but the gradual ripening of the imported cherries stretches the season to nearly two months. “This creates more employment opportunities for both local and migrant workers,” noted Asif Ahmad, “as the work is spread out over a longer period.”
Traditional Varieties Still Dominate
Despite the growing popularity of imported cherries, traditional Kashmiri varieties like Siyah, Makhmali, Awal Number, Jadi, Holland, Double, Mishry, Splendor and Steela continue to make up the bulk of the region’s production. “About 80% of cherry production in the Valley still comes from these traditional varieties,” said Basheer Ahmad Basheer, President of the Kashmir Valley Fruit Growers and Dealers Union. “Imported varieties like those from Italy are steadily increasing in influence but currently comprise a smaller share.”
Growers remain optimistic about the upcoming harvest of traditional varieties, which are known for their rich crunch, vibrant color, and superior nutritional qualities. “The yield looks promising this year, and with the continued demand for both traditional and imported cherries, we expect sustained profits,” Basheer added.
Kashmir: India’s Cherry Capital
Jammu and Kashmir is India’s leading cherry-producing region, with more than 2,300 hectares dedicated to cherry cultivation and an annual output exceeding 150,000 metric tonnes. Shopian, Ganderbal and Srinagar are the primary cherry-producing districts, and the sector plays a vital role in the region’s rural economy.
Looking Ahead
As the cherry season progresses, growers are hopeful that the combination of traditional and imported varieties will ensure a robust and profitable harvest. The early success of the imported cultivars has provided a buffer against weather uncertainties and market fluctuations, while the imminent arrival of the traditional harvest promises to sustain the Valley’s reputation as the cherry capital of India.
With favorable weather, strong demand, and a diversified crop, Kashmir’s cherry growers are looking forward to a fruitful season that not only boosts their incomes but also strengthens the region’s agricultural resilience in the face of changing climate and market dynamics.
