While walking along the newly renovated Lal Chowk Square, where locals and tourists are flocking in huge numbers to admire the beautifully refurbished Clock tower, one can feel the palpable breeze of calmness and rejuvenation. It’s a treat to see the eyes of youth and children lit with the hope of a shining future in a peaceful environment. The people lesser aware about the region’s past would not be able to sense this wind of change. The Valley’s unique cultural and demographical identity have had its own merits and demerits which had nurtured the core aspects of literacy, health and the other social parameters, but had secluded itself from the aspects of inclusive growth, opportunities of trade and commerce and to a celebration of being a proud Indian. Today, the parameters of connectivity, foreign investment, healthcare, technology, digital revolution are at par or mostly showing positive trend vis-à-vis the rest of the country. The tourism sector, which contributes significantly to the local economy, has witnessed a paradigm shift. While footfall has indeed increased by 40%, the focus has shifted from mass tourism to sustainable and responsible travel. This shift is aptly captured by the words of a local tour operator from Tangmarg, who said, “We’re not just showcasing our scenic landscapes, but also our unique heritage and traditions”. Initiatives like the “Back to Village” program and the “My Town My Pride” campaign have aimed to showcase the region’s cultural heritage and natural beauty, attracting more tourists and boosting the local economy. The G20 Tourism Working Group meeting early this year witnessed an unprecedented response from the youth, as they showcased their skill and talent to the world at big scale and platform.
The political discourse in Kashmir was ever inclined towards partial autonomy to complete separation from the Indian state, sometimes siting it as a geo political requirement to a religion social need of the masses. Today, the suppressed voices of Valley nationalist have started to unmask the biased narrative spread earlier. Positive stories about Kashmir’s progress have gained prominence in the media. These efforts are helping in countering negative narratives and present a more balanced view. International attention on Kashmir has evolved with diplomatic efforts aimed to present a more comprehensive and nuanced understanding of the region’s challenges and potential. National Flag today flutters splendidly from Qazigund to Langate and Gulmarg to Lal Chowk. Tangibly, the local sentiment has undergone a transformation. A local resident while attending ‘Meri Matti Mera Desh’ event on the 76th Independence Day at Rafiabad Baramulla expressed, “We’ve witnessed a shift towards a more inclusive and connected community.” A remarkable rise in intercommunity events and cultural exchanges, fostering unity and understanding among diverse groups is observed and children waving hands for Vehicles of Armed Forces has today become a regular sight.
The multi-pronged approach is addressing various aspects of development, security, and societal well-being simultaneously. The changes and developments in Kashmir have truly transcended surface level improvements. Tangible shifts in infrastructure, education and employment have been paralleled by intangible changes in community cohesion and reimagining of the tourism sector. The winds are slowly drifting towards reshaping how Kashmir is perceived, both domestically and internationally. While challenges persist, the focus on development, inclusivity, and engagement has provided a platform for Kashmir’s unique identity to shine, garnering attention for its untapped potential and contributions to of India’s growth story Sabke Saath Sabka Vikas.
